The more the world of marketing has changed, the more certain fundamentals have stayed consistent. For every new social media strategy, SEO based strategy on Google's latest search algorithms or retargeting ads, there is a timeless marketing principles that every marketer and business must know. Direct response marketing... it's time-tested, market-validated principle that is just as relevant today as it ever was.
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A limited-time offer provides people with a compelling reason to feel that they need to take advantage of your offer before it’s too late. Including a phone number or link to a website in your advertising makes it easy for them to respond instantly. Nothing makes you click a link like ‘this offer ends midnight tonight’. These call-to-actions can be utilised across your website, socials, direct response TV adverting, EDM's and newsletters.
Assigning a specific phone number, unique URL, promo code, QR code or link that people need to respond to in different ads will provide you with the hard data of exactly which of your ads people are responding to. You can then adjust the ones that are less effective and scale the aspects that were successful.
It’s easy to measure how many people respond to calls to action. Detailed metrics such as cost per lead, visitor to lead ratio, lead-to-scale ratio, sales revenue by channel and conversion rate provide an accurate, detailed picture backed by solid evidence.
ROI is the most important metric of all. By analysing the success of each aspect of your direct response marketing campaign, you can focus on tailoring your advertising to achieve optimum performance. You don’t need to waste your budget while being unaware of what is really working.
All the elements that branding provides are embedded in direct response marketing. You are naturally building brand awareness but you are going one giant step further by providing an easy means to generate instant sales. You’re essentially getting two for the price of one, and as marketers know, we all love a bargain!
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As the leading advertising and marketing agency in Melbourne, we are experts at helping businesses to increase their ROI through direct response marketing. Contact us today to find out how we can help you to devise the perfect marketing strategy.
