About Us

For over a decade, our agency has led the Performance Marketing landscape in Australia.

We pioneered ATL digital attribution with mediaPULSE, which has been trusted by 200+ brands. This technology typically can increase media performance by at least 10%, within just 20 days. This was just the beginning for our data scientists, as they integrated both Accelerated MMM, 24/7 Incrementally and Forecast, for complete marketing measurement and triangulation of insights.

Creative impact isn’t a guess—it’s science.

Great creative only works when it's seen, remembered, and drives action. Our media and analytics approach ensures creative isn’t just engaging—it’s optimised for impact across every channel.

By analysing 4,000+ of the best-performing ads, we uncovered the neuroscience-backed frameworks that drive results. Partnering with top creative directors and neuroscientists, we built a methodology that blends media strategy, attention science, and measurement to maximise effectiveness

THE RESULT OF 8 YEARS OF WORK

A proven neuro-messaging platform that ensures creative delivers both short term performance (leads/sales activation) and long term business success (brand preference/salience) for advertisers. This neuro-planning platform is underwritten by the latest research in human behaviour and neuroscience, including the measurement of brain activity in your consumers' minds (Yes, we literally can read minds) when exposed to your advertising creative.

CONNECTED TEAMS

Success happens when media, data, and strategy work together. That’s why we build dedicated teams tailored to each brand—integrating media intelligence, analytics, and attention science to drive impact at every stage of the journey.

We work side by side with brands and creative agencies, ensuring media is not just placed—but optimised to enhance storytelling and performance. Smarter teams. Sharper results. One UNDIVIDED approach.

Elaine Wightman

Head of Media

Terry Li

Head of Analytics

Carrie millar

Digital Director

Jonathan Rolley

CEO

Damon Braoudakis

Senior Account Manager

Kristy Billing

Account Director

Dewkia Gao

Data Analyst

BRONTE PIKE

Senior Account Executive

Chloe Haylock

Account Executive

ROSS PHILLIPS

Senior Data Analyst

CHARLOTTE MITCHELL

Executive Assistant

Natt Udomkunakorn

Digital Performance Manager

Jess Rolley

Social Media Strategist

Alicia Loftus

Media Buyer

Charlie Chick

Group Business Director