TV ADVERTISING IS CHANGING...AND THANKS TO DIGITAL IT IS BETTER THAN EVER.
There are many misconceptions surrounding how TV advertising works, and whether the ROI of TV advertising is actually measurable.
When marketers are under pressure to prove the value of their ad dollars, digital advertising seems to be the comfortable solution, especially for companies without access to an unlimited marketing budget.
In this digital age where access to data and innovative technology is nearly limitless, marketers now have the opportunity to not only quantify, but justify their television spend. This is especially valuable information for companies that have reached a plateau in their digital advertising efforts (yes, this is possible and very common).
What You'll Discover in This E-Book
- The basics of TV Advertising
- The Creative vs The Media
- Types of Tv Advertisements
- Measurable TV Campaigns
- The Process of TV Media Buying
- Planning: Research and Implementation
- 6 Benefits of Qualitative Media Research
- Pre-launch: Delivery
- Post launch: Tracking and Optimisation
- TV Media Software and Technology
Misconceptions about TV Advertising
- 4 Major Misconceptions about TV Advertising
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About Direct Response Media
Direct Response Media (DRM) is a full service marketing & media agency. We partner with clients across Australia and New Zealand, who are obsessed with both increasing their lead generation and with squeezing every last dollar out of their marketing budget. We enjoy working with clients who are either looking for aggressive growth or who want to consistently improve their marketing ROI.
Our existing clients are our best advocates, as delivering results and servicing their needs for growth is at the heart of our offering. This (dare we say it) “passion” is perhaps the reason why DRM has achieved a 92% client retention rate since our inception.