Accelerating Global Expansion for, Planet Fitness
GROWTH YOY
EXCEEDED NEW CLUB LAUNCH TARGET
The Challenge
Globally, Planet Fitness is one of the largest gym franchises. The brand entered the Australian marketplace in 2019 and it initially had consistent and steady growth.
As the model has proven tremendous success in Australia thus far, Planet Fitness was looking for a partner to maximise their disruptive position in the fitness market quickly.
UNDIVIDED have been an important growth partner for Planet Fitness in Australia. Their integrated approach to media strategy and execution has delivered outstanding results, driving 28% year on year growth. Their team's deep understanding of our brand and target audience, combined with their data-driven approach and creative solutions, has allowed us to reach new heights. We're thrilled with the results and look forward to continuing our successful partnership.
How We Did It
We harnessed the power of our advanced Attribution technology to dissect over two years of offline media data, revealing the real impact of TV and radio on driving web traffic. These game-changing insights allowed us to pinpoint the top-performing networks, fine-tune media strategies, and make data-backed decisions on where to invest, optimize, or even cut investment.
By diving deep into historical data, we strategically refined both the media mix and allocated budgets, ensuring maximum impact across the most effective channels.
We didn’t just tweak, we transformed Planet Fitness’ Paid Search platform from the ground up. This included a complete overhaul of campaign structure, keyword strategy, and compelling ad copy.
We gave Planet Fitness' Paid Social Strategy a complete makeover, injecting fresh energy and creativity into every asset.
case studies
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