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Doubling Revenue for OnDeck

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The Challenge

OnDeck is one of Australia’s leading online lenders to small business. They have helped thousands of small business owner access capital to drive their business growth and enable more opportunities. At the core of OnDeck they are a data and analytics business that leverages cutting edge technology to provide a faster and simpler way for SMEs to access capital, than traditional lenders. OnDeck’s growth ambitions meant they needed to find a like-minded agency that understood and valued the importance of data, optimisation and growth as much as they did, to deliver against some aggressive growth targets.

Results

%
Increase in digital sales
%
Increase in Radio Response Rates
X
in Revenue from direct in the first half of 2024

How We Did It

  1. Competitor Insights & Market Demand Mapping: We conducted in-depth analysis of competitor activities and market demand, identifying mediums that over-indexed for SMEs, allowing us to effectively communicate OnDeck's value proposition.

  2. Media Strategy: Drawing from over 5 years of historical media performance, we developed deep insights into customer behaviour and competitive dynamics. This informed a robust media strategy tailored to maximize ROI.

  3. Search: We completely revamped OnDeck’s Paid Search Strategy and implemented a new SEO program using cutting-edge programmatic SEO platforms, ensuring enhanced visibility and lead generation.

  4. Conversion Rate Optimization: By auditing and optimizing OnDeck's online customer journey, we streamlined the process, significantly improving conversion rates and driving more valuable interactions.

  5. Attribution Technology: Utilizing our proprietary mediaPULSE technology, we analysed over 5 years of offline media data to uncover the true impact of radio and sales efforts. This provided actionable insights into the best-performing networks and informed detailed media strategies.

  6. Test & Learn Methodology: We implemented a rigorous test and learn approach, dedicating at least 10% of the monthly budget to high value media and creative tests. Successful outcomes from these tests were integrated into the control strategy, continuously improving performance and refining future planning.

  7. Creative Strategy: Informed by historic performance insights and leveraging our neuromarketing platform, we revitalized OnDeck's creative assets across radio, paid search, and social media. This ensured compelling messaging that resonated deeply with target audiences.

 

‘UNDIVIDED have been pivotal in our strategic direction and success. Within six months the growth we discussed and envisioned has been exceeded and the foundations we’ve built are providing consistency in our monthly results. 

The team are highly motivated, experienced and above all else passionate about our success. They’re not just an agency, they’re an extension of our team

— Marketing Director - Justin Brady

 

 

OUR CLIENTS

We are the strategic partner for ambitious brands. Whether they’re disrupting the industry or leading it, we’re here to fuel they’re growth and achieve extraordinary growth.

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case studies

We drive memorable, meaningful, and measurable outcomes for our clients. Here’s what they have to say.

Optimising Media & Doubling Revenue for OnDeck

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Revitalizing Donor Acquisition for The Fred Hollows Foundation

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Accelerating Global Expansion for the Largest Gym Franchise

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Can I get unparalleled performance and growth

Great question!

Here are the questions we know you’ll be asking.

What is a full service media agency?

Finding the ideal media agency in Australia's competitive market can be daunting. The key? Focus on their questions, not just their answers. Beyond expertise, the right agency is genuinely curious about your brand, digging deep to understand your challenges and aspirations. They become your partner, celebrating wins and navigating setbacks together.

At Undivided, we only take on 6-8 new projects each year and typically have a waitlist. During our discovery phase, ensuring that we identify the constraint of what is holding a brand back from performance is critical, then also identifying if our teams will work seamlessly in partnership. Some agencies play the volume game and are desperate for more clients, we limit our client numbers to ensure we can go deep and deliver in full. 

We're ready to collaborate and achieve remarkable results. Connect with us today!

Read more about us

Do we use AI? How do we use it?

We’ve integrated Machine learning and AI since 2021. It’s become a powerful platform unlocking growth and the driving force behind our data-driven approach, allowing us to:

  • Target with precision: Pinpoint your ideal customers with laser-sharp accuracy.
  • Create captivating content: Generate fresh ideas, optimize ad copy, and personalize experiences at scale.
  • Automate intelligently: Streamline tasks, freeing our team to focus on strategy and innovation.
  • Optimize in real-time: Monitor campaign performance 24/7 and adjust for maximum impact.

The result? Marketing that's faster, smarter and more effective.

Read More about our AI integration

Does your agency guarantee results?

We offer a program that is designed to deliver a 20% media ROI boost within 20 days, or you pay nothing. That's our guarantee for brands that align with our expertise. We also structure pay-on-performance options to ensure we are undivided in our pursuit of success. Schedule a consultation to discuss your goals and explore the best approach for your business.

Schedule a Consultation

When can I expect to see results?

As a leading digital marketing agency, we're eager to deliver results FAST. But like building a skyscraper, strong foundations are crucial for long-term online success. Timeframes vary based on your goals, industry, and current online presence.

  • Short-Term Wins (10-30 Days): Increased website traffic, engagement, and lead generation.
  • Mid-Term Growth (1-3 Months): Boosted brand awareness, qualified leads, and improved KPIs.
  • Long-Term Success (3+ Months): Sustainable growth, dominant online presence, and strong ROI.


We provide transparent reporting and data-driven insights every step of the way. Let's discuss your goals and craft a custom strategy for lasting success!

Read more about results

How much does your digital marketing cost?

We understand digital marketing is an investment. That's why we offer tailored pricing, depending on the scope of work and the objectives we need to deliver.

No Hidden Fees, Just Results!

Forget generic packages. We delve deep into your business, understanding challenges and opportunities to build a custom strategy that maximizes your ROI.

Pricing Factors:

  • Services: Choose from our comprehensive suite, including SEO, PPC, social media, and more.
  • Campaign Complexity: Tailored to your target audience, goals, and industry competition.
  • Results & Timeline: Realistic expectations with ongoing optimization for maximum impact.

Read more about costs

How do I choose the best digital marketing agency?

The Australian digital marketing scene is overflowing with choices. But here's the secret: the ideal agency isn't just about their answers, but their questions. Beyond expertise, they should be genuinely curious about your brand, challenges, and goals.

They become an extension of your team, celebrating wins and navigating challenges together. Even better, is when an agency partners on delivering performance outcomes or guarantees them. 

At UNDIVIDED, we've cracked the code. We ask the right questions, listen deeply, and strategize collaboratively. Your success is our obsession.

Ready to find your perfect partner? Get in touch today.

Why is UNDIVIDED the best integrated marketing agency in Australia?

Australia's only Neuroscience-Powered Digital Marketing Agency

We're not just another agency. Undivided blends cutting-edge neuroscience with deep digital marketing expertise to deliver results others can only dream about.

  • Data-Driven Strategies: We use AI and research to craft creative, effective campaigns.
  • Full-Service Offering: From SEO and PPC to social media and content, we've got you covered.
  • Proven Track Record: Our portfolio showcases success across diverse industries.
  • Client-Centric: We prioritize collaboration and transparency, putting your vision first.

We're passionate about your success. Partner with us and experience the Undivided difference.

Read more why we are the best

GET STARTED

STILL UNSURE? SEE HOW UNDIVIDED ATTENTION IS TRANSFORMING MEDIA PLANNING & BUYING IN 30 MINUTES.

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