We conducted a comprehensive client survey within LHD's database to gather insights and feedback. This market research provided valuable data on perceptions of LHD and informed the development of new TV and digital media assets.

Recognising an untapped opportunity, we implemented one of our proven neuro-marketing strategies called 'social validation', a concept unique to LHD Lawyers and they could own this. By highlighting their 'no win, no fee' promise and integrating it with their brand identity through a song (theta rhythm), we differentiated LHD in the market and enhanced brand recall.

We partnered closely with media networks on a performance basis, sharing detailed performance insights to optimise media schedules and negotiate competitive rates. This collaborative approach ensured that core response rate benchmarks were consistently met across all media channels.

We implemented a robust test and learn framework, dedicating a set percentage of the monthly budget to media and creative tests. Successful outcomes from these tests were adopted as new controls, enabling continuous improvement and informed future planning strategies.

Regular monthly and quarterly performance reports were shared, accompanied by daily optimisations based on deep performance analyses. This proactive approach allowed us to fine-tune the media mix and tactical adjustments within each channel, driving increased performance and ROI.

By leveraging innovative strategies in creative development, media optimisation, and rigorous testing, UNDIVIDED successfully revitalised LHD Lawyers' new customer acquisition efforts. The results not only improved efficiency and effectiveness but also positioned LHD as a leader in their sector with a refreshed brand image and increased market visibility. Moving forward, our partnership continues to focus on innovation and data-driven insights to sustain growth and exceed client expectations in a competitive landscape.