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Direct Response TV Performance Based Advertising drtv

How Qualitative Research Can Maximise Your TV Advertising Budget

Qualitative research helps to identify consumer behaviour and media habits for advertisers and it compliments data analytics to develop a robust and accurate profile on potential customers. This information takes the guesswork and...

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Direct Response TV Performance Based Advertising drtv

10 Ways to Get the Most from TV Advertising

A client recently asked us for a summary of how they can get the most out of TV advertising. We thought that this was a great question and that it is well worth sharing the answer with the wider audience, so we’ve listed 10 ways to make...

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