It's a fact of life: TV ads, like all other types of advertising, eventually fatigue. Some maintain a consistent response rate for 5 years, while others start to lose their impact after just one month. Region and demographic are obvious...
TV advertising was once known as the ‘king' of all mediums. In today's advertising economy, TV advertising still accounts for over 50 cents in every advertising dollar that is invested. What most clients don’t know is how they can increase...
Media buyers are masters of changing many hats in order to get the job done. From the complexities of understanding the media buying market to having the soft skills to negotiate with others, there’s a wide gamut of traits that media...
Okay, so you're ready to advertise your product or service? Developing a TV ad might be the first thing that jumps to mind, but not all commercials are created equally. Understanding the difference between traditional and DRTV advertising...
