At Direct Response Media, our state-of-the-art analytics software platform gives us the rare opportunity to see exactly how each aspect of our clients’ DRTVadvertisingcampaigns isperforming in extensive detail.
Video on demand and streaming services like Netflix and Stan are surging in popularity in Australia. The convenience of binge-watching yourfavouriteTV shows to your own timetable has increasingly become the norm for today's generation....
Media agencies in Melbourne, Sydney and around the globe have a big problem. Advertisers are demanding more for less, which means margins are shrinking fast. The saving grace for many media agencies, has been digital mediums and many...
We recently worked with the marketing manager of a company who was fixated on traditional TV metrics, such as TARPs and CPMs. When we shared a new way of media buying, based on outcomes like 'cost per click' and 'cost per lead', using TV...
Online video is growing at an unprecedented rate, but does that necessarily mean that this digital marketing medium is better than TV advertising? A comparison of these two types of advertising media reveals that things are not as...
DRTV is the abbreviated name that marketing agencies use when they are talking about Direct Response TV. Through the use of data science, marketing agencies are able to directly measure the effectiveness of exactly how much lead generation...
