We've all done the Pepsi Challenge: the blind taste test where we have to try and tell the difference between Coke and Pepsi. This actually started as a clever marketing campaign by PepsiCo that demonstrated that more people actually...
Cognitive biases refer to how the brain commonly responds in seemingly irrational ways in response to how information is presented.
These mental shortcuts have their basis in emotion rather than rationale. As the unconscious works at a...
The brain is composed of two hemispheres: the creative right hemisphere and the analytical left hemisphere. Each hemisphere contains different brain functions and ways of thinking that make them distinct from each other. When designing...
Do you wish that there was a way to know exactly how people felt when they saw your advertising? Would you like to know the very moment that people’s attention switched off from youradvertisements? Do people even notice your billboard...
At Direct Response Media, we are ahead of the curve in understanding the vital importance of consumer neuroscience studies to influence the direction of our clients’ marketing campaigns in order to achieve success. As the leading...
In order to truly understand how to create an advertising message that will generate a response, it is important to understand how the brain works. With his Triune Brain theory, neuroscientist Paul Maclean posited that the human brain is...
