Undivided Media & Attention

Your Simple iOS 14.4 Guide

It looks like the iOS 14.4 update is going to have a very big impact on the digital marketing landscape and Facebook ads in particular. No one knows exactly what Facebook advertising will look like after...

Using a voice-over in direct response TV advertising to verbalise a call to action is so much more powerful in driving a response than just displaying the call to action on the TV screen. Firstly, you are reaching out to a far wider...

We've all done the Pepsi Challenge: the blind taste test where we have to try and tell the difference between Coke and Pepsi. This actually started as a clever marketing campaign by PepsiCo that demonstrated that more people actually...

In their influential book, The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies, Les Binet and Peter Field draw attention to the fact that TV advertising has the double ability to combine the power of ...

In today’s second screen world, as more and more people engage with their laptops and mobile devices while watching TV, TV advertisers really need to change their tactics to grab people’s undivided attention.

DRTVadvertisingisa...