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First Week at an Agency as a Marketing Graduate
As a marketing graduate, your first week at a marketing agency will be one of the most exciting, overwhelming and interesting experiences that nothing can prepare you for. But I'm going to try.
If you've just been offered an agency...
Winter Is Coming...
He’s a hard-nosed marketer but there seems to be a bit of the poet in him as well. Game of Thrones fans will appreciate the 'Winter is coming' analogy that Jonathan Rolley uses here to make the point that smart marketers are prepared...
Media Agency or Media Broker..... Who Are You Working With?
In the financial world, there are two types of financial advisers. The first is often referred to as a broker. A broker gets paid a fee or commission for selling a particular product. A broker has no penalty for recommending a product that...
Media Agency or Media Broker? Who are you really working with...
Media agencies in Melbourne, Sydney and around the globe have a big problem. Advertisers are demanding more for less, which means margins are shrinking fast. The saving grace for many media agencies, has been digital mediums and many...