In their influential book, The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies, Les Binet and Peter Field draw attention to the fact that TV advertising has the double ability to combine the power of ...
In today’s second screen world, as more and more people engage with their laptops and mobile devices while watching TV, TV advertisers really need to change their tactics to grab people’s undivided attention.
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Online video is growing at an unprecedented rate, but does that necessarily mean that this digital marketing medium is better than TV advertising? A comparison of these two types of advertising media reveals that things are not as...
DRTV is the abbreviated name that marketing agencies use when they are talking about Direct Response TV. Through the use of data science, marketing agencies are able to directly measure the effectiveness of exactly how much lead generation...
