In today’s second screen world, as more and more people engage with their laptops and mobile devices while watching TV, TV advertisers really need to change their tactics to grab people’s undivided attention.
DRTVadvertisingisa...
As the name suggests, direct response marketing is designed to elicit an immediate response from the consumer. It is an effective type of advertising by which you can capture customer data and measure the responses in order to be able to...
In the wake of the digital marketing revolution, much has been said about traditional marketing agencies and their impending extinction.
Media buyers are masters of changing many hats in order to get the job done. From the complexities of understanding the media buying market to having the soft skills to negotiate with others, there’s a wide gamut of traits that media...
