Undivided Media & Attention

Direct response marketing and brand marketing are distinct marketing strategies that each result in vastly different outcomes. So which strategy should marketers focus on?

As the name suggests, direct response marketing is designed to elicit an immediate response from the consumer. It is an effective type of advertising by which you can capture customer data and measure the responses in order to be able to...

Marketers are continuing to making the same mistake. They focus all their efforts on branding at the expense of a far more important contributor to business growth - lead generation. In doing so, they are losing out on the chance to...

When was the last time you watched a whole pre-roll YouTube ad? Or clicked on a pre-roll link on purpose? If you respond to the average pre-roll ad in the same way that most people do, then you’re probably thinking that pre-roll...

David Ogilvy said that if you never stop testing, your advertising will never stop improving. Well, years spent testing and fine-tuning our clients' DRTV advertisements have also taught us this: the quality of your copywriting has a direct...