Undivided Media & Attention

As the name suggests, direct response marketing is designed to elicit an immediate response from the consumer. It is an effective type of advertising by which you can capture customer data and measure the responses in order to be able to...

When was the last time you watched a whole pre-roll YouTube ad? Or clicked on a pre-roll link on purpose? If you respond to the average pre-roll ad in the same way that most people do, then you’re probably thinking that pre-roll...