Undivided Media & Attention

As the name suggests, direct response marketing is designed to elicit an immediate response from the consumer. It is an effective type of advertising by which you can capture customer data and measure the responses in order to be able to...

When was the last time you watched a whole pre-roll YouTube ad? Or clicked on a pre-roll link on purpose? If you respond to the average pre-roll ad in the same way that most people do, then you’re probably thinking that pre-roll...

So, you have a business, and your business has a problem: growth – well, lack of it. And you wisely decide that a well-thought-out marketing strategy can give your business the ROI boost it needs.

David Ogilvy said that if you never stop testing, your advertising will never stop improving. Well, years spent testing and fine-tuning our clients' DRTV advertisements have also taught us this: the quality of your copywriting has a direct...

In the wake of the digital marketing revolution, much has been said about traditional marketing agencies and their impending extinction.