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6 Things I Learnt from a Week of Meditation in Nepal

Having just returned from Nepal, where I spent seven days meditating in the foothills of Everest, I thought I’d take some time to reflect on my experience and also share my learnings for those that are interested.

My intended purpose was...

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How Effective Pre-Roll Ads Can Boost Your Direct Response Marketing

When was the last time you watched a whole pre-roll YouTube ad? Or clicked on a pre-roll link on purpose? If you respond to the average pre-roll ad in the same way that most people do, then you’re probably thinking that pre-roll...

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TV Advertising vs Online Video: How Do They Compare?

Online video is growing at an unprecedented rate, but does that necessarily mean that this digital marketing medium is better than TV advertising? A comparison of these two types of advertising media reveals that things are not as...

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Set Your Marketing Strategies Ablaze with the Best Marketing Mix

So, you have a business, and your business has a problem: growth – well, lack of it. And you wisely decide that a well-thought-out marketing strategy can give your business the ROI boost it needs.

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TV Advertising Tip 2: Awareness is fleeting, experience is enduring

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Tip 1: TV advertising is primarily an auditory medium

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TV Advertising Tip 5: Immediacy is king

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TV Advertising Tip 6: Test first and second

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TV Advertising Tip 3: No one likes a tease

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