So, you have a business, and your business has a problem: growth – well, lack of it. And you wisely decide that a well-thought-out marketing strategy can give your business the ROI boost it needs.
Long gone are the days of David Ogilvy, where media agencies charged 15% service fees for media placements whilst also collecting a 10% media rebate.
Media buyers are masters of changing many hats in order to get the job done. From the complexities of understanding the media buying market to having the soft skills to negotiate with others, there’s a wide gamut of traits that media...
