When creating a digital agency website, there are several key factors that will make your website stand out from the pack. Elements such as simplicity, functionality, strong branding and a clear purpose will help provide an optimum user experience. Secondary elements such as a quick load time and a mobile-friendly site are also very important. Here are five digital agency websites that utilise these key factors to help a user take action on their site:
#1 Hard Hat
Hard Hat prioritises simplicity, interactivity and clear navigation paths. Landing on the home page the user is presented with interactive video content and the brand's logo as the focal point in the centre of the screen. Throughout the website, Hard Hat uses clear headings and simple paragraph structures. There are also lines and arrows guiding the user through their content towards important action items marking clear navigation paths. They employ a simple colour scheme—black, white and yellow, branding the website clearly. Small details such as moving elements and changing cursors for different types of content such as “watch now” and “case study” make for a seamless user experience.
#2 Megaphone
Megaphone prioritises mixed media, clear action items and functionality. On the homepage, Megaphone provides easy access to information and action items. The site is clear in what Megaphone as a brand is, and how they will deliver value to the customer. They utilise short paragraph structures and clear headings to make accessing further information easy through lead magnets and links. The mix of media such as video and image content also helps to keep the user engaged. Their about us page has an 'Our Story SO Far' section delivered in a timeline format, which is particularly engaging. The clear presentation of information and placement of action items makes Megaphone's website engaging and user-friendly.
#3 Sparro
Sparro’s website prioritises team culture, simple branding and delivering clear brand expectations. Sparro’s landing page is straightforward and easy to use, with prominent headings and high-quality team images. The website is visually cohesive, implementing a blue, white and black colour scheme. The use of high-resolution images of the team and expansive career information on the "career" page engages the user in the brand culture, giving them options to engage with the team. Sparro is very clear in its offerings and makes information easy to seek out. The concise and straight-forward language style used throughout the website gives the viewer a user-friendly experience
#4 TRIBE
TRIBE prioritises bright and engaging colours, high-quality visual content functionality. On the landing page, the user is immediately directed to choose your type of service—brand vs creator. Their information provided is succinct and supported by analytics—such as the number of campaigns they have worked on. They prioritise big brand case studies and proven results. The website has been optimised to display a multitude of clear, crisp images whilst still maintaining a quick load time. There are very bright lead magnets, clear focal points on their page, encouraging users to take action. The clearly highlighted action items and colourful website make for a dynamic user experience.
#5 Smith Brothers Media
Smith Brothers Media prioritises colourful and original branding, ease of navigation and customisation. The SBM home page presents the user with four different services SBM offers in the form of interactive cartoon gifs, giving the user easy navigation to seek out specific information. Past the home page, SBM's website offers clear dividers and drop-down menus separating their different services, furthering the ease of use. The website has strong design elements, giving the site personality and making it stand out. The interactivity and strong brand identity makes the website memorable and convey a clear purpose.
Integrating elements such as simplicity, functionality, strong branding and clear purpose can help your digital agency website succeed in providing a positive user experience and encourage users to take action.
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