It's a fact of life: TV ads, like all other types of advertising, eventually fatigue. Some maintain a consistent response rate for 5 years, while others start to lose their impact after just one month. Region and demographic are obvious...
In the wake of the digital marketing revolution, much has been said about traditional marketing agencies and their impending extinction.
TV advertising was once known as the ‘king' of all mediums. In today's advertising economy, TV advertising still accounts for over 50 cents in every advertising dollar that is invested. What most clients don’t know is how they can increase...
Long gone are the days of David Ogilvy, where media agencies charged 15% service fees for media placements whilst also collecting a 10% media rebate.
