When was the last time you watched a whole pre-roll YouTube ad? Or clicked on a pre-roll link on purpose? If you respond to the average pre-roll ad in the same way that most people do, then you’re probably thinking that pre-roll...
Online video is growing at an unprecedented rate, but does that necessarily mean that this digital marketing medium is better than TV advertising? A comparison of these two types of advertising media reveals that things are not as...
DRTV is the abbreviated name that marketing agencies use when they are talking about Direct Response TV. Through the use of data science, marketing agencies are able to directly measure the effectiveness of exactly how much lead generation...
So, you have a business, and your business has a problem: growth – well, lack of it. And you wisely decide that a well-thought-out marketing strategy can give your business the ROI boost it needs.
David Ogilvy said that if you never stop testing, your advertising will never stop improving. Well, years spent testing and fine-tuning our clients' DRTV advertisements have also taught us this: the quality of your copywriting has a direct...
