Undivided Media & Attention

Executive summary:

He’s a hard-nosed marketer but there seems to be a bit of the poet in him as well. Game of Thrones fans will appreciate the 'Winter is coming' analogy that Jonathan Rolley uses here to make the point that smart marketers are prepared...

Once upon a time, it was a status symbol and privilege to be on the client list of a big advertising agency. These advertising agencies gave bigger, better service and dominated the media kingdom. The tables have now turned and this is no...

In the financial world, there are two types of financial advisers. The first is often referred to as a broker. A broker gets paid a fee or commission for selling a particular product. A broker has no penalty for recommending a product that...

Media agencies in Melbourne, Sydney and around the globe have a big problem. Advertisers are demanding more for less, which means margins are shrinking fast. The saving grace for many media agencies, has been digital mediums and many...

We recently worked with the marketing manager of a company who was fixated on traditional TV metrics, such as TARPs and CPMs. When we shared a new way of media buying, based on outcomes like 'cost per click' and 'cost per lead', using TV...

Last Friday, the DRM team organised a go-kart session as a reward for their collective efforts. As a leader and boss, it's fair to say that at events where there will be winners and losers, the competitive energy comes out from certain...

Having just returned from Nepal, where I spent seven days meditating in the foothills of Everest, I thought I’d take some time to reflect on my experience and also share my learnings for those that are interested.

My intended purpose was...