TV advertising was once known as the ‘king' of all mediums. In today's advertising economy, TV advertising still accounts for over 50 cents in every advertising dollar that is invested. What most clients don’t know is how they can increase...
Long gone are the days of David Ogilvy, where media agencies charged 15% service fees for media placements whilst also collecting a 10% media rebate.
Media buyers are masters of changing many hats in order to get the job done. From the complexities of understanding the media buying market to having the soft skills to negotiate with others, there’s a wide gamut of traits that media...
Okay, so you're ready to advertise your product or service? Developing a TV ad might be the first thing that jumps to mind, but not all commercials are created equally. Understanding the difference between traditional and DRTV advertising...
There is a fair chance that most Australians have heard of the George Foreman Grill, the NutriBullet and Proactiv – and the reason is Direct response TV advertising, also known as As Seen On TV infomercials.
Direct response TV campaigns...
Qualitative research helps to identify consumer behaviour and media habits for advertisers and it compliments data analytics to develop a robust and accurate profile on potential customers. This information takes the guesswork and...
A client recently asked us for a summary of how they can get the most out of TV advertising. We thought that this was a great question and that it is well worth sharing the answer with the wider audience, so we’ve listed 10 ways to make...
Firstly, it is important to identify the different types of TV ads that are created. For many that aren’t familiar with TV advertising, it’s common to think of an expensive multimillion-dollar campaign that includes celebrity endorsements...
DRTV advertising is one of the most potent and inexpensive methods of promotion for your products and services. In this article, we will take a look at our top four most powerful methods to increase your ROI.
