Having just returned from Nepal, where I spent seven days meditating in the foothills of Everest, I thought I’d take some time to reflect on my experience and also share my learnings for those that are interested.
My intended purpose was...
When was the last time you watched a whole pre-roll YouTube ad? Or clicked on a pre-roll link on purpose? If you respond to the average pre-roll ad in the same way that most people do, then you’re probably thinking that pre-roll...
Online video is growing at an unprecedented rate, but does that necessarily mean that this digital marketing medium is better than TV advertising? A comparison of these two types of advertising media reveals that things are not as...
DRTV is the abbreviated name that marketing agencies use when they are talking about Direct Response TV. Through the use of data science, marketing agencies are able to directly measure the effectiveness of exactly how much lead generation...
