Undivided Media & Attention

The brain is composed of two hemispheres: the creative right hemisphere and the analytical left hemisphere. Each hemisphere contains different brain functions and ways of thinking that make them distinct from each other. When designing...

Direct response marketing and brand marketing are distinct marketing strategies that each result in vastly different outcomes. So which strategy should marketers focus on?

Do you wish that there was a way to know exactly how people felt when they saw your advertising? Would you like to know the very moment that people’s attention switched off from youradvertisements? Do people even notice your billboard...

At Direct Response Media, we are ahead of the curve in understanding the vital importance of consumer neuroscience studies to influence the direction of our clients’ marketing campaigns in order to achieve success. As the leading...

At Direct Response Media, our state-of-the-art analytics software platform gives us the rare opportunity to see exactly how each aspect of our clients’ DRTVadvertisingcampaigns isperforming in extensive detail.