Undivided Media & Attention

Have you heard the word ‘TikTok’ thrown around the marketing sphere but never really looked deeper? Maybe you’ve created a couple of videos but haven’t developed a strategy? Online users are spending more time on TikTok than Facebook and...

When creating a digital agency website, there are several key factors that will make your website stand out from the pack. Elements such as simplicity, functionality, strong branding and a clear purpose will help provide an optimum user...

As a business, knowing the difference between hiring in-house vs agency marketing is crucial to your company's success. 

Agency marketing involves outsourcing to a team of experienced marketing experts who are working with multiple...

Your Simple iOS 14.4 Guide

It looks like the iOS 14.4 update is going to have a very big impact on the digital marketing landscape and Facebook ads in particular. No one knows exactly what Facebook advertising will look like after...

Using a voice-over in direct response TV advertising to verbalise a call to action is so much more powerful in driving a response than just displaying the call to action on the TV screen. Firstly, you are reaching out to a far wider...

We've all done the Pepsi Challenge: the blind taste test where we have to try and tell the difference between Coke and Pepsi. This actually started as a clever marketing campaign by PepsiCo that demonstrated that more people actually...

In their influential book, The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies, Les Binet and Peter Field draw attention to the fact that TV advertising has the double ability to combine the power of ...