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OUR STORY

FROM DATA PIONEERS TO
CREATIVE INNOVATORS

For over a decade, our agency has led the Performance Marketing landscape in Australia.

We pioneered ATL digital attribution with mediaPULSE, which has been trusted by 200+ brands. This technology typically can increase media performance by at least 20%, within just 20 days. This was just the beginning for our data scientists, as they integrated both Accelerated MMM, 24/7 Incrementally and Forecast, for complete marketing measurement and triangulation of insights.

What we’ve also learnt, is that creative is critical to success and must be optimized for each medium.

Brands can invest over one tenth of their total revenue on advertising. With such a large investment for businesses, guessing on a ‘creative’ is a high risk manoeuvre.

We believe in minimizing risks,
whilst maximising returns.


This is why in 2016 we embarked on an ambitious project which involved analyzing over 4,000 of the best performing ads of all time. The objective was to learn themes, frameworks and strategies that drove positive business outcomes. This project involved over a dozen creative directors from around the globe, a team of neuroscientists and the latest brain and memory measurement technology.

THE RESULT OF 8 YEARS OF WORK

A proven neuro-messaging platform that ensures creative delivers both short term performance (leads/sales activation) and long term business success (brand preference/salience) for advertisers. This neuro-planning platform is underwritten by the latest research in human behaviour and neuroscience, including the measurement of brain activity in your consumers' minds (Yes, we literally can read minds) when exposed to your advertising creative.

MEDIA, MEASUREMENT & MEMORY
AT UNDIVIDED, WE MULTIPLY YOUR SUCCESS.

CONNECTED TEAMS

At the forefront of peak performance, are powerful partnerships. Super teams require brilliant minds and effortless collaboration. We tailor specialist teams for each client, combining vertical expertise with integrated media and messaging


Our client partners collaborate closely with our tech and media experts to craft innovative strategies based on customer insights. Each client partner has deep specialist media knowledge, combined with over 400 hours of neuromarketing training. This allows our teams to lead brands through complex media landscapes, ensure its integrated with message at every stage of the user journey to deliver unrivaled performance.

Client and agency. Brand and media. Completely connected, undivided in our pursuit of success.

Charlie
Charlie Chick

Group Business Director

carry
Terry Li

Head of Analytics

carrie
Carrie millar

Digital Director

jonathan
Jonathan Rolley

CEO

damon
Damon Braoudakis

Senior Manager

kristy
Kristy Billing

Account Director

denialla
Daniella Goldman

Account Manager

Bronte
BRONTE PIKE

Senior Account Executive

bronte
Chloe Haylock

Account Executive

ross
ROSS PHILLIPS

Senior Data Analyst

Charlotte 1
CHARLOTTE MITCHELL

Executive Assistant

natt
Natt Udomkunakorn

Digital Performance Manager

Jess 1
Jess Rolley

Social Media Strategist

Dewkia 1
DEWKIA GAO

Data Analyst

Charlie
Charlie Chick

Group Business Director

carry
Terry Li

Head of Analytics

carrie
Carrie millar

Digital Director

jonathan
Jonathan Rolley

CEO

damon
Damon Braoudakis

Senior Manager

kristy
Kristy Billing

Account Director

denialla
Daniella Goldman

Account Manager

Bronte
BRONTE PIKE

Senior Account Executive

bronte
Chloe Haylock

Account Executive

ross
ROSS PHILLIPS

Senior Data Analyst

Charlotte 1
CHARLOTTE MITCHELL

Executive Assistant

natt
Natt Udomkunakorn

Digital Performance Manager

Jess 1
Jess Rolley

Social Media Strategist

Dewkia 1
DEWKIA GAO

Data Analyst

OUR APPROACH

Imagine a world where every marketing decision isn't a gamble, but a calculated move towards success. At UNDIVIDED, we've built that world.

Driven by a relentless pursuit of excellence, we've assembled a team of brilliant minds and equipped them with the most advanced technology available. Every strategy, every campaign, every dollar spent is rooted in rigorous statistical analysis, ensuring that your marketing isn't just effective - it's predictably effective.

We're obsessed with your customers. We dissect their behaviour, anticipate their needs, and craft experiences that resonate on a deep level. We empower you with innovative solutions that drive tangible results, from media planning and buying to real-time reporting and optimization.

But we're more than just a collection of tools and tactics. We're a fully integrated force, seamlessly blending strategy, technology, and creativity to deliver unparalleled performance. Welcome to a new era of marketing. An era of evidence-based decisions, accelerated outcomes, and unwavering focus on your success.

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OUR CULTURE

At UNDIVIDED, we thrive on a culture where people, performance, and innovation intersect. We're a collective of Australia's brightest media minds, united by an unwavering focus on delivering measurable results.

Here, data isn't just a tool; it's the foundation of every decision. We're obsessed with maximizing ROI, providing empirical evidence to back every strategy. But we're not afraid to challenge the status quo. We question, we experiment, we push boundaries to stay ahead of the curve.

We foster a transparent environment where collaboration and curiosity reign supreme. Our team is empowered to think critically, share ideas freely, and continuously evolve their skills. We're not just building campaigns; we're shaping the future of advertising.

If you're a high-performing specialist seeking a culture of excellence, where your ideas matter and your impact is felt, Undivided is your home.

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GET STARTED

STILL UNSURE? SEE HOW UNDIVIDED ATTENTION IS TRANSFORMING MEDIA PLANNING & BUYING IN 30 MINUTES.